A thorough understanding of what your business does, what your product or service is about, what features and functionalities it has. In addition, what sales processes were used and what tools and ways of reaching customers were used. The most important thing at this stage is to listen to you and understand your point of view, your situation and the stage your sales are at.

Identifying and pinpointing the challenges or problems your potential customers face. The aim is to show how your product or service can solve these problems, bringing greater efficiency, profitability and growth to the company.

Identify the profile of the ideal customer group most likely to use your product or service, at the same time as the optimum Life Time Value for your business. This includes researching industries, company size, accessibility to decision-makers and other criteria.

Identify the key people in the companies who will influence purchasing decisions for your products and services. It is important to understand their roles, challenges and needs in order to tailor your sales approach and build the most appropriate base of contacts to speak to.

Creating a compelling message that summarises the USP (Unique Selling Point) that your product or service offers. We want to differentiate your offering from the competition and clearly demonstrate the value it brings to the customer’s business. All tailored to the industry, sector and specific business case of your implementation.

Create a list of contacts in target companies, including names, roles and contact details. This list is crucial for a personalised approach and ensures that sales activities are targeted at the right people. You have 300 million B2B leads at your disposal across 70 million companies worldwide and across all industries.

Develop business cases and examples that demonstrate the effectiveness of your product or service in solving your customers’ problems – depending on the industry, sector or functionality of your offering. This builds credibility and shows what tangible benefits your customers can achieve.

Planning and executing outbound campaigns to arrange as many appointments as possible with potential customers. The aim is to build a pipeline, generate interest, provide information about your solution and arrange the next steps to close the sale successfully.

Create professional and persuasive materials such as presentations, brochures or a website that showcase your product or service. These materials support the sales process by providing detailed information and building trust in your proposition and brand.

Conduct meetings with potential customers from the campaign to understand their needs, present a solution and answer any questions. Meetings are used to qualify leads – from those with no potential to those with the most potential.

Consistent and timely follow-ups to answer any outstanding questions, reinforce the value proposition and aim to close the sale. The goal is to finalise the deal and get a commitment from the client – taking into account the specifics of the client as an organisation, the industry and the decision-making cycle.

Using a CRM system to track interactions, manage leads and analyse sales performance. CRM provides a structured and organised sales process, enabling better decision-making and effective follow-up. Of course, you have full insight into the results of your activities.